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The original item was published from 6/1/2021 3:59:38 PM to 6/8/2021 1:00:10 AM.

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Posted on: June 1, 2021

[ARCHIVED] Ashland brings LOVE to Downtown


The Town of Ashland brings LOVE to Downtown Ashland

Visitors encouraged to take pictures and share on social media with #LOVEVA

 ASHLAND, VA (June 1, 2021) – The Town of Ashland is hosting Virginia Tourism’s life-sized LOVE artwork from Tuesday, June 1 to Monday, June 7 on the Town Hall Lawn (121 Thompson Street) as part of a state and local partnership to promote tourism in the Commonwealth.

 "Virginia is for Lovers is about doing the things you love to do on a vacation with the people you love most," said Rita McClenny, president and CEO of the Virginia Tourism Corporation. "We are excited to share the LOVE at location where so many people can enjoy being a part of it, helping them to discover for themselves why Virginia is for Lovers.”

 Ashland welcomes visitors from near and far. Whether they’re visiting one of our great events, such as Fourth Fridays, Ashland Fellowship & Bike Festival, and the Strawberry Faire, shopping for that next art piece to decorate a home, or taking a pitstop on their drive south, Ashland has something for every visitor. For more information about eating, shopping, and staying in town contact the Ashland / Hanover Visitor Center at 800-897-1479 or visit

 “We are so fortunate to have a community that welcomes visitors with open arms,” said Joshua Farrar, Ashland’s Town Manager. “No matter if you’re from the region or out-of-state, our restaurants, shops, hotels, and events make every visitor feel like family. To celebrate the beginning of summer, the inaugural Ashland Fellowship & Bike Festival, and the near completion of a couple major construction projects we wanted to add some LOVE(works) downtown.”

 Be sure to share your photos on social media using #LOVEVA and #iloveashlandva.

 Facts about LOVEworks:

  • A full list and map of statewide LOVEworks can be found at
  • The artwork, which is 16 feet long and more than six feet high, is an extension of the 50-year-old "Virginia is for Lovers" brand, one of the most beloved and iconic slogans in the world.
  • More than 250 permanent LOVE letters, called LOVEworks, exist in towns, cities and at Welcome Centers across the Commonwealth – each reflecting of the uniqueness of the community in which it stands.

 Tourism is an instant revenue generator for Virginia. In 2019, tourism generated $27 billion in revenue, supported 237,000 jobs, and provided $1.8 billion in state and local revenue for the Commonwealth. 

 About the Town of Ashland Affectionately referred to by locals as the "Center of the Universe," Ashland is situated approximately 15 miles north of Richmond and home to over 7,700 residents. A small town with a big personality, railroad tracks run the length of Ashland's historic main street, which is lined with shops, restaurants, a historic inn, a brewery, and the campus of Randolph-Macon College. The Town of Ashland operates under the council-manager form of government, which combines the strong political leadership of an elected town council with the professional managerial experience of an appointed town manager. The Town of Ashland prides itself on providing efficient and effective government services that support our community and enhance our quality of life. Learn more about the Town of Ashland here.


 Note to media: Images of LOVEworks from around the Commonwealth can be requested at, the official pressroom of the Virginia Tourism Corporation. 


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